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A Design Leader and Consultant.
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How Service Design is improving BTs ways of working
We’re at an early stage of setting up our Service Design team, but we’ve already made great steps towards improving ways of working and...
Feb 14, 20243 min read


The importance of naming services after user goals
Despite Service Design being fairly new to BT Design, we’re already making great strides in showing the benefits accurately naming the...
Feb 14, 20243 min read


From product to service designer — collaboration, framing and direction
In this post, service designer Andy Ireland reflects on what it has been like to move from a lead product design role to a service design...
Feb 14, 20243 min read
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